Today I would like to write something which is based on the philosophy of to get happiness by giving others.

In present era people are very selfish and they want every thing for themselves, they do not want to see other getting success, they want their name everywhere. People leave no stone un-turned to promote themselves.

As per management point of view it is correct. because in corporate world if you do not do your branding yourself, there might be possibility that your manager might not be able to observe your skill - set and due to which your promotion and monetary  benefit can be delayed.

 When matter comes of satisfaction level, as per my understanding and observation, satisfaction level will be less when you get something on the basis of your own branding and satisfaction level will be very high when some one recognize your work and appreciate your work without your involvement in that appreciation.

Again question comes if people get more satisfaction when they are recognized by others, then why people do branding for themselves.

Probable ans of this can be that, people promote themselves due to many reason.
1. It is human nature that they want every thing for themselves
2. People do not want to miss chance of any thing in corporate world
3. People are hungry of success, so they want to achieve every thing in less time. They want to opt short-cut of success.
4. Here game theory also applies - Means people think all the managers are not good observer, so if they do not promote their talent, and other team - member does that and due to this that team mate can win every thing even without doing any real work or  just flattering to manager. So due to fear of that all do their branding.

        Frankly speaking if you appreciate your team mate on the basis of their real work and when that person just say thanks it gives pleasure and it become win win situation for both. Every organization should focus to promote giving attitude rather than flattering attitude. Senior Management should take some revolutionary  steps to inculcate these habit in across the organization, This will create idyllic work culture. And Manager should  be very watchful  to differentiate real talent vs so called talent.